This presentation examines how self-consumption and demand-flexibility can be brought into the Greek power market and showcases policies that can drive the transition of the power system. The study develops new Business Models (BMs) that incentivises all involved actors to incorporate demand-side flexibility into the markets that can valorise it.

The results of the analysis indicate that one of the key benefits of self-consumption and demand-response for consumers comes from less electricity absorbed from the grid and optimal control strategies. However, through demand-response and price signals, the utilities could also offset part of their losses.